advertising
branding
marketing
communications
film & video
SM management
roadshows & brand or product activations
events
Aspindale Peak Rally Event - 15 Nov. 2023
Our long time client Delta Beverages asked us to do something special for the Aspindale Peak Rally Event which they host annually. In less than 24 hours this is us hard at work bringing the natural, non-GMO sorghum main ingredient of Chibuku Super to the forefront.
Who we are
We are a full-service advertising agency, there to handle all the marketing and advertising aspects of your business. This includes strategic planning, creativity, traditional and digital marketing, branding, communications, production and innovations. Our sister company, Chido Advertising, handles all roadshows, activations and real world integration campaigns making us the only local advertising agency that can offer a full 360 degree service under one roof.
We have all heard phrases like: “It’s very clever, we like it but we think Zimbabweans won’t get it” or “People in the rural areas won’t understand this.”
We believe human beings intrinsically seek the same things, that a good person in the city is the same as a good person in the country, on the continent or the world as a whole.
We aim to bring big world, global thinking into local solutions - an approach which, rather than ignore local sensibilities embraces them while harnessing global wisdom on problem-solving. After all there is no use reinventing the wheel, but we can surely make it run faster.
How we do what we do
At CA-RunIt we harness modern day technology to bring your product or brand to the forefront. From traditional press and OOH to the digital realm, making maximum use of targeted algorithms for digital campaigns; harnessing the marketing possibilities that QR codes, live-streaming real-life integration (roadshows and activations), Artificial Intelligence and Augmented Reality are introducing. We literally move your brand with the times and keep you relevant to new audiences, from Boomers to Generation Z: the smart phone-wielding, multiple touch-point, on-demand generation.
We want to RunIt for you.
Case Study
Culture Actions
We pitched for this project against other agencies and service providers and won. Culture Fund needed to brand CultureACTIONs, a 3-year program they intended to launch at the end of 2017. It is funded by Sweden through the Swedish Embassy.
The full campaign encompasses Print, Radio, Video Documentaries, Marketing Materials, Theater and Music Performances, Comic Books and Social Media. Focussing on eliminating Gender-Based Violence and Child Marriages, reducing the impacts of Climate Change and enhancing Hunhu/Ubuthu (self respect/good manners) among the target audience of women aged between 15 and 44, they wanted to target 3 geographic regions; Mazowe, Makoni and Chipinge. We devised an awareness campaign using a roadshow, live music performances and direct engagement. This awareness campaign was timed to coincide with the 16 Days Of Activism Against Gender-Based Violence (25 Nov – 10 Dec [Human Rights Day]), an international campaign that challenges violence against women and girls.
Our strategy included a strong visual presence within the regions as well as ongoing engagement with the target audiences.
"Be kind whenever possible. It is always possible"
Dalai Lama
Contact
10 Ingatestone Road, Greencroft
+263 787 908 574 +263 712 506 506, +263 4 303582
